Autohaus Herbert Seidl is a benchmark for quality and trust in the Austrian automotive market. To solidify this market position digitally, we completely reimagined their online presence—moving away from rigid third-party dependencies toward a high-performance, independent platform.
Client
Autohaus Herbert Seidl
Tasks
UI/UX Design & Technology Relaunch
Technology
strapi CMS
Website
www.herbertseidl.at
The initial situation was defined by high dependency and technical limitations. Herbert Seidl required a solution that met the modern demands of the digital automotive market.
Technological sovereignty
Gaining full control over their own tech stack to remain agile and react quickly to market changes.Visually representing the complex beauty, textures and organic nature of the products in a way that appeals to discerning customers.
Provider migration
A seamless transition of vehicle data interfaces to a new provider without data loss or downtime.
Competitive Edge
Developing a website that outperforms the competition in terms of speed, design, and mobile-first functionality.
We implemented a Best-of-Breed approach, ensuring every component of the stack was tailor-made for the dealership’s needs.
Strapi as the Headless Core
We chose Strapi as the central CMS. This headless architecture completely decouples content management from the frontend. It allows for lightning-fast data delivery via APIs and gives the editorial team maximum freedom in managing content without sacrificing performance.
Intelligent Data Migration
We developed a robust middleware that processes thousands of vehicle datasets from the new provider in real-time, structuring and injecting them directly into Strapi.
Conversion-Focused Design
A modern UI built on a cutting-edge frontend framework that renders data delivered by Strapi without the "bloat" of traditional CMS systems. The result: extreme speed during vehicle searches.
The relaunch marks the beginning of a new digital era for Autohaus Herbert Seidl. These are the results:
Superior performance via Strapi
Thanks to Strapi’s lightweight Node.js backend, we drastically reduced load times. Because only the required data is fetched via API, the vehicle search responds almost instantly—a decisive competitive advantage.
Limitless Scalability
The system is built for the future. Strapi allows for the effortless integration of new channels (e.g., mobile apps or in-store digital kiosks), all drawing from the same data source. The system scales with the inventory without losing power.
Higher Lead Quality
The improved presentation and faster performance led to a measurable increase in qualified online inquiries.
This project demonstrates our expertise in creating visually appealing and effective websites that effectively communicate the unique value proposition of brands and drive business success.
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